r/SaaS·2w
“We're running Zendesk and Intercom and looking to consolidate. The driver is AI deflection.”
Support
97In-market
In-market buyer intelligence
Reddit signal, not Reddit noise.
In-market B2B buyers for your product, pulled from real Reddit threads this month. Every lead is a verbatim quote, a live source link, and an intent score - scoped to your category, delivered with a companion CSV in 72 hours.
~35 buyers per scan·100% quote-attested·Companion CSV·72-hour delivery
01
Methodology
A small pipeline run by one researcher, for every cut.
For each cut, a fresh corpus of recent threads is pulled from the subreddits where your buyers actually talk. Every thread is de-duplicated, scored on six axes of intent, and read by a human before a single quote leaves the pipeline.
The model scores urgency, budget, vendor specificity, recency, role fit, and tool-stack disclosure from 0 to 100. A thread makes the report only above 65, and every quote links to its live source. Nothing is paraphrased, nothing invented.
01
Step 01
Ingest
Your subreddits · recent threads · scored fresh per cut
02
Step 02
Score
Six-axis intent model · urgency, budget, recency, fit
03
Step 03
Read
Human researcher reviews · attests every quote
04
Step 04
Publish
12 pp PDF · cited URLs · CSV of qualified threads
Corpus, latest sample
20 buyers · 6 markets · 12 subreddits · last three weeks of May 2026.
Score threshold
Threads enter only at intent ≥ 65. Median accepted 78, rejection rate 71%.
Human in the loop
Every published quote is read end-to-end. Nothing paraphrased, nothing fabricated, URL-attested.
The feed, in motion
This is what a buyer looks like before they search for you.
Every line is a real Reddit thread from the last few weeks. The classifier scores intent on six axes as each scrolls past, and flags the few who are shopping right now. You get those few, in their own words, with the link.
Live r/SaaS feed·Six-axis score·In-market at 85+
r/SaaS/new · liveScanning
r/CustomerSuccess·today
“the apollo data quality has been rough latley, we're seeing like 15-20% bounce rates.”
Prospecting
93In-market
r/smallbusiness·4w
“five freaking tools, $350/mo for two people. I need one system that does all of it.”
CRM
92In-market
r/smallbusiness·1d
“I'm looking for a scalable CRM that doesn't cost a fortune.”
CRM
87In-market
r/SaaS·1w
“billing is this messy combination of Stripe, spreadsheets, and a lot of prayer.”
Billing
87In-market
r/nocode·1w
“retool was my first thought, but the pricing gives me pause for 25 people.”
Internal tools
86In-market
r/analytics·1w
“6 hours of copy paste and we still get typos that break dashboards.”
Data/BI
84Watch
r/recruiting·3w
“using Encore/Cluen, asked to see what else is faster, more modern, integrates AI.”
ATS
80Watch
r/SaaS·2w
“We're running Zendesk and Intercom and looking to consolidate. The driver is AI deflection.”
Support
97In-market
r/CustomerSuccess·today
“the apollo data quality has been rough latley, we're seeing like 15-20% bounce rates.”
Prospecting
93In-market
r/smallbusiness·4w
“five freaking tools, $350/mo for two people. I need one system that does all of it.”
CRM
92In-market
r/smallbusiness·1d
“I'm looking for a scalable CRM that doesn't cost a fortune.”
CRM
87In-market
r/SaaS·1w
“billing is this messy combination of Stripe, spreadsheets, and a lot of prayer.”
Billing
87In-market
r/nocode·1w
“retool was my first thought, but the pricing gives me pause for 25 people.”
Internal tools
86In-market
r/analytics·1w
“6 hours of copy paste and we still get typos that break dashboards.”
Data/BI
84Watch
r/recruiting·3w
“using Encore/Cluen, asked to see what else is faster, more modern, integrates AI.”
ATS
80Watch
Sourced this month3 in-market, this view
02
What's inside
Twelve pages, eight sections, one CSV.
01Editorial · pp. 1–1
Executive summary
A one-page brief: the top three buyer patterns this week, with the strongest verbatim from each.
02Data · pp. 2–4
In-market buyer index
A ranked table of 24–40 qualified threads with intent score, role, sector, and a direct source URL.
03Editorial · pp. 5–6
Pain taxonomy
Grouped pains (list rot, first-touch fatigue) with weighted frequency and three verbatims each.
04Data · pp. 7–8
Vendor mentions, scored
Which tools buyers are abandoning, comparing, or shortlisting, with sentiment per mention.
05Editorial · pp. 9–10
Three letters to write today
Outbound drafts grounded in actual quotes from the report. Use as-is or as a template.
06Reference · pp. 11–12
Methodology & sources
Sampling method, intent-score rubric, rejection criteria, and every URL cited in the issue.
07Data · file
Companion CSV
Your working file: every qualified thread, its intent score, and the source link. For your own research, not a resale list.
04
Sample report
See the buyers before you order.
A full issue, free and ungated: 20 in-market buyers across six markets, every quote confirmed against its live Reddit link. No email required.
Winnowhq SampleP. 01
Six markets, one month.
What Winnowhq surfaced across six product categories, May 2026.
Customer support. A B2B SaaS running Zendesk and Intercom, around 1,900 tickets a month, shopping to consolidate on AI deflection. Intent 97.
Sales tooling. A founder paying $350 a month across five tools that will not sync, who wants one system that does all of it. Intent 92.
Billing. A SaaS founder whose billing is Stripe, spreadsheets, and a lot of prayer, who knows it needs fixing. Intent 87.
WINNOWP. 01 / 06
FIG. 3 Tap a page to preview. The full issue is free above, no email.
“The honest version of buyer intent is not a heat-map. It’s a paragraph someone wrote at 2 a.m. because their pipeline was broken and they couldn’t sleep.”From the editor’s note
03
Versus
Three ways to find your next ten customers.
Hire a researcher
- Cost per report
- $4,800 – $9,000freelance, 60–80 hrs
- Time to delivery
- 2 – 3 weeksscoping + research + edit
- Verbatim quotes, attested
- Sometimesdepends on the researcher
- Companion CSV
- Negotiableextra deliverable
- Editorial point of view
- Variableresearcher-dependent
DIY with ChatGPT
- Cost per report
- $20 + 18 hrs of your timetokens + opportunity cost
- Time to delivery
- 1 – 2 weekendsif you finish at all
- Verbatim quotes, attested
- Rarelymodel hallucinates citations
- Companion CSV
- Build it yourselfprompt engineering
- Editorial point of view
- Nonemodel produces summary
Winnowhq
us- Cost per report
- $497 – $2,997flat, one-time
- Time to delivery
- 72 hoursfrom order to PDF
- Verbatim quotes, attested
- Always100% URL-attested
- Companion CSV
- Includedqualified threads, scored
- Editorial point of view
- One researcher, every issueconsistent voice
06
Order a cut
Three ways in. One researcher.
Most ordered
Tier 02 · Cut + call
$997/ one cut
Scoped to your specific product. We define your buyer on a call, then read the results together.
- →Buyers in-market for your productbespoke
- →We scope your ICP before the run
- →Deeper buyer index~60
- →One 30-minute strategy call30 min
Tier 01 · Category scan
$497/ one scan
A read of who is shopping in your category this month. The way to see the work before you commit.
- →30 to 40 in-market buyers, scored~35
- →Scoped to your categorycategory
- →Every quote attested to a live link100%
- →Companion CSV + delivery in 72 hours72h
Tier 03 · Standing order
$2,997every 3 months
A per-product cut every month, scoped to you. Billed once every 3 months. Cancel before any cut.
- →Three bespoke cuts a quarter, one a month3 / qtr
- →Quarterly trend brief+brief
- →Direct line to the researcherSlack
- →Cancel before any cut, no lock-infree
After you order
The Category scan ships straight away. Cut + call and Standing order open with a 20-minute scope of your exact buyer, then the run begins.
What you get
A PDF brief and a companion CSV, every quote attested to a live Reddit link. Delivered within 72 hours of the scope.
How you reach a buyer
Reply with something useful in the public thread. If they engage, follow up by DM with their consent. We never scrape inboxes or enrich handles, and the file is for your outreach, not resale.
One engine · three lines
Public-record research, productized.
The same five-step loop, three raw materials. Harvest a public record, score it, verify every claim against the source, render a brief, deliver in 72 hours.
- 01Buyer Cuts
- 02Brand Defense
- 03Reddit Recovery
01
Buyer Cuts
In-market buyers for your product, pulled from real Reddit threads this month.
reads Reddit threads